Small business owners today have many marketing opportunities facing them. With opportunities ranging from traditional to internet to place based to “Johnny” advertising, many owners feel overwhelmed at the choices and delivery options. A class being offered by the University of Missouri Extension Small Business Technology Development Center addresses this concern.
The class is called “Marketing – Think Before You Spend” and is part of the curriculum of the Missouri Small Business Technology Development Program core classes. The class will be held on Wednesday, November 19th at 6 pm at the Perry County Extension office.
The class will help small business owners define marketing and provide the tools necessary to ensure their advertising message is delivered to the right audience.
Richard Proffer, business development specialist for Extension in the Southeast Region, said, “It is important for small business owners to realize marketing is not an overnight fix. This class will help them use their time wisely in deciding what their message should be, how to communicate that message and then measure the results of that effort.”
The class will cover the basics of marketing research, competitive analysis, customer service, pricing and promotions.
Proffer is a twenty year veteran of the marketing world. He has worked in advertising agencies and then in media helping small business owners maximize the resources available to them. He has worked for companies like Comcast, Gannett, and AT&T handling activities in the advertising, training, research, competitive analysis and marketing fields for them.
The Extension office is located at 321 North Main in Perryville, MO. Anyone interested in the class are encouraged to register early by calling 573-243-3581. The fee is only $40 for early registration and $50 for late registration after November 12, 2014. Seating is limited.